Client: Bendigo Bank

Project: Wholesale Trusts prospectus

Challenge: Prospectuses are notoriously dry, technical, difficult to digest, and littered with legalese. The challenge was to develop a prospectus that people would actually want to read, whilst ensuring that all compliance and legal requirements were met.

Solution: The obvious solution was to write the contents in an engaging and reader-friendly manner. The tone was warm and approachable, the use of jargon was removed and all technical concepts or terms were explained. Using a customer-centric focus, pertinent information was summarised using the “at a glance” format, and careful attention was given to the logical flow of information.