Client: Insentiv

Project: Insentiv, a new media design agency based in Japan, required assistance developing content for their website. The web content needed to engage and educate their clients (new, existing and potential) as to their services and competencies, while positioning them as leaders and innovators in their field.

Challenge: Being located on different continents and working with a number of stakeholders.

Solution: The success of working remotely was dependant on regular electronic briefing (by phone and email, including a detailed questionnaire) to keep all key stakeholders involved and up-to-date on project developments.

Final copy successfully incorporated strategic, marketing and creative stakeholders’ feedback – without diluting the core message.