“Content is king. Forget animation and fancy design, web users want words”.(The Times)

Amidst the flurry of design, technical architecture and other programming considerations, online copy is often relegated the lowest priority. The result? The website looks great, but where’s the information?

Developing web content introduces a new set of rules, requiring a refined set of skills. What worked in print won’t necessarily translate well online.

LUCID can write your web content, making it relevant, compelling and targeted, or edit existing print-based material into web-friendly copy.

Our new media experience extends beyond websites into multimedia presentations, email campaigns, online newsletters and Computer Based Training (CBT).